STRATEGY · EXECUTION · ADVISORY
Bespoke advisory for leaders at a critical inflection point.
I work with C-suite executives, business owners, and senior leaders navigating transformation, restructuring, and critical decisions.
AREAS OF ENGAGEMENT
Strategic Advisory
Advising senior leaders on complex decisions, critical transitions, and growth strategy. From problem framing through to a defined path forward.
Innovation
Establishing innovation functions, labs, and processes. Supporting entrepreneurs and organizations across the full innovation cycle, from ideation and validation through to execution.
Org Design & Restructuring
Diagnosing operating models and organizational structures that no longer fit the business. Redesigning them to match current complexity and strategic direction.
Program & Delivery
Structuring, governing, and delivering large-scale initiatives. From governance setup and deal shaping through to execution and stabilization.
Business Operations
Identifying operational gaps affecting performance, accountability, and efficiency. Building the processes, standards, and frameworks to address them.
Layan Quba
Layan has nearly two decades of experience leading large-scale transformation, strategic advisory, and complex program delivery across the Middle East. Her work sits at the intersection of strategy and execution, advising senior leaders on their most consequential decisions and ensuring that what is decided gets delivered.
Her corporate career spans Microsoft, IBM Global Business Services, and Huron Consulting Group. At Microsoft, where she spent almost eight years, she directed complex cloud transformation programs across a strategic accounts portfolio, leading globally matrixed teams and multi-partner delivery consortiums from deal shaping through execution. She advised C-level executives on cloud strategy and digital capability building, translating long-term business objectives into actionable roadmaps. At IBM, she managed change management and training delivery across large-scale technology implementations in government and defense sectors in the GCC. At Huron Consulting Group, she led strategic growth advisory and restructuring engagements across Jordan and Qatar, including an organizational restructuring engagement for a regional media and entertainment network spanning global offices.
Since 2024, Layan has operated as an independent strategy advisor, taking on select engagements with senior leaders and organizations navigating transformation, restructuring, and critical inflection points. Her engagements span transformation readiness, operating model redesign, program recovery, organizational restructuring, and executive advisory.
Layan serves as Chair of the Board of Alamine Organization, a youth nonprofit she founded. She is completing a Graduate Certificate in Strategic Management at the Harvard Division of Continuing Education.